A love story between poetry and the Indonesian archipelago. Found by a poet and fragrance enthusiast,
an idea dawned the belief that scent is far more than an olfactory function. The artful decision that carries deep emotional resonance. The Javanese word meaning “coquettish,”reflects a feminine and literary approach to scent design, she is a woman who finds solace weaving her thoughts into verse
Essence
Kemayu Diffuser
More than fragrance, Kemayu & Co creates meaningful sensory experiences rooted in our heritage.
Through authentic scents inspired by local stories, thoughtfully crafted products, and collections designed to capture emotions and moments, Kemayu & Co brings warmth, calm, and character into everyday spaces.
Trusted through collaborations with established brands, its reed diffusers, room sprays, and botanical fragrances reflect a dedication to quality, craftsmanship, and creating experiences that are made to be remembered.
More than fragrance, Kemayu & Co creates meaningful sensory experiences rooted in our heritage.
Through authentic scents inspired by local stories, thoughtfully crafted products, and collections designed to capture emotions and moments, Kemayu & Co brings warmth, calm, and character into everyday spaces.
Trusted through collaborations with established brands, its reed diffusers, room sprays, and botanical fragrances reflect a dedication to quality, craftsmanship, and creating experiences that are made to be remembered.
The values we cherish are the ones we keep.
We create with intention, never by accident. Every detail, every story, and every decision exists for a reason. We believe that true beauty begins with thoughtfulness.
Our warmth is quiet and genuine, creating spaces where you want to belong.
We believe elegance never needs to demand attention. Through simplicity, timeless design, and refined craftsmanship, we create beauty that speaks softly and endures.
We see beauty in everyday life. A morning breeze, a familiar scent, a shared conversation, or a quiet afternoon can all become inspiration. Every creation begins by finding meaning in ordinary moments.
We remain honest to who we are. We do not follow trends for the sake of relevance or imitate what already exists. We create from sincerity, authenticity, and our own stories.
We believe beautiful experiences have the power to brighten everyday life. Whether through fragrance, hospitality, or thoughtful design, we hope every creation leaves people feeling a little lighter, a little calmer, and a little more connected than before.
The values we cherish are the ones we keep.
We create with intention, never by accident. Every detail, every story, and every decision exists for a reason. We believe that true beauty begins with thoughtfulness.
Our warmth is quiet and genuine, creating spaces where you want to belong.
We believe elegance never needs to demand attention. Through simplicity, timeless design, and refined craftsmanship, we create beauty that speaks softly and endures.
We see beauty in everyday life. A morning breeze, a familiar scent, a shared conversation, or a quiet afternoon can all become inspiration. Every creation begins by finding meaning in ordinary moments.
We remain honest to who we are. We do not follow trends for the sake of relevance or imitate what already exists. We create from sincerity, authenticity, and our own stories.
We believe beautiful experiences have the power to brighten everyday life. Whether through fragrance, hospitality, or thoughtful design, we hope every creation leaves people feeling a little lighter, a little calmer, and a little more connected than before.
Dreams
To fragrance every corner of the room and soul, from Indonesia to the world. Through meaningful fragrances we evoke emotions, create beautiful memories, while celebrating our identity
Devotion
To enrich every moment of life. For every individual, every home, and every lifestyle.We touch hearts through innovation, inclusivity, and emotional connection
THE WOMAN BEHIND KEMAYU
Vica Mardika Wong
Inspired by memories,
crafted with heart,
designed to create meaningful moment.
Kemayu was born from a simple belief: every scent tells a story. Through thoughtfully crafted fragrances, Vica hopes to bring warmth, comfort, and meaningful moments into everyday life
Milestone
Every story begins with something worth feeling.
Kemayu is founded by Vica with the belief that fragrance can tell stories.
Original Indonesian-inspired collections establish a distinctive creative voice and
opened first offline store at Pondok Indah Mall
Kemayu expands its fragrance portfolio and grows a loyal community and has
open over 12 offline outlets
Kemayu evolves into Kemayu & Co., transforming from a fragrance brand into a
lifestyle house where stories are expressed through fragrance, hospitality, and thoughtfully crafted experiences.